Top 7 features tenants look for in a modern London rental

When it comes to letting a property, it becomes imperative for overseas investors to understand their tenants’ expectation, which is crucial for their success and an opportunity to stand out in London’s highly competitive market. Today’s renters seek homes that are a blend of modern design, functionality, and comfort.

Our furnishing partner, InStyle Direct, helps overseas landlords create properties that not only attract quality tenants but also command premium rents. Through our combined expertise in letting and furnishing, we’ve identified seven key features tenants seek in London rental properties.

1. Modern, cohesive, move-in-ready homes

Data suggest furnished spaces in London can command 15–20% higher rents, depending on area and spec. However, what tenants look for in UK rentals is stylish, cohesive, and ready-to-move-into appeal, with young professionals in particular looking for clean, aspirational interiors.

2. Energy efficiency and low running costs

Energy efficiency in London rentals is a top priority, and many prefer to check EPC (Energy Performance Certificate) before committing to a property. Properties with poor efficiency can experience longer voids, while those with modern upgrades attract interest quickly. Refurbishment services that combine energy improvements with interior updates deliver the strongest results. Better insulation, efficient heating, and lighting help tenants cut costs.

3. Functional, flexible layouts

In compact spaces, every corner counts; a living room may need to double as a workstation and a relaxing space, so multi-functional furniture, room dividers, and thoughtful zoning help even compact flats feel spacious and adaptable.

4. Quality fixtures and finishes

High-quality fixtures and finishes send a clear message that a landlord cares about the property, building trust. Quality materials are also durable, reduce maintenance expenses over time, withstand tenant turnover, and keep the property looking attractive between lets.

5. Storage space

In an expanding city like London, storage space is scarce and valuable. Vertical space and modular shelving create additional storage, while items like foldable dining sets are purpose-driven and don’t consume floor space.

6. Connectivity and smart features

In today’s digital-first age, reliable broadband is non-negotiable. With students and professionals working remotely and home appliances controlled through smart devices, a high-speed connection is a must.

7. Outdoor space or access to greenery

Tenants value wellness and lifestyle factors more than ever. Private balconies, green terrace space, and proximity to parks drives property demand, and they are pertinent features tenants want in London rentals.

We combine expert letting services with our furnishing partner’s creative solutions to create homes that deliver on every front. From furnishing to lettings we handle the details so you can focus on long-term returns.

Speak to our team and discover how we help Singaporean overseas landlords and investors create modern, desirable homes that attract premium tenants.