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Home NewsProperty market updates London rent-to-income ratios improve as earnings rise

London rent-to-income ratios improve as earnings rise

Benham and Reeves’ latest research suggests that while rents in London remain high, the financial strain on tenants is beginning to ease as salaries are catching up with rental values. For the first time in years, most tenants are spending just under half of their monthly income on rent. This is a modest but meaningful improvement compared to last year.

London rent-to-income property growth

Areas where rent takes the biggest share of income (2025)

Borough Est Average Monthly Salary
(£)
Average Monthly Rent
(£)
% of Income Spent on
Rent
Hackney 4,253 2,578 60.6%
Haringey 3,749 2,202 58.7%
Barking & Dagenham 2,952 1,678 56.8%
Ealing 3,759 2,051 54.6%
Hounslow 3,561 1,897 53.3%
Brent 3,629 1,927 53.1%
Newham 3,644 1,900 52.1%
Southwark 4,721 2,374 50.3%
Enfield 3,517 1,753 49.8%
Lambeth 5,228 2,515 48.1%
Tower Hamlets 5,026 2,387 47.5%
Hammersmith & Fulham 5,742 2,702 47.1%
Westminster 6,933 3,240 46.7%
Waltham Forest 3,793 1,740 45.9%
Lewisham 3,970 1,805 45.5%
Camden 5,981 2,684 44.9%
Redbridge 3,824 1,711 44.7%
Barnet 4,347 1,921 44.2%
Greenwich 4,404 1,927 43.8%
Croydon 3,663 1,547 42.2%
Kingston upon Thames 4,454 1,832 41.1%
Bexley 3,730 1,530 41.0%
Harrow 4,255 1,745 41.0%
Havering 3,810 1,561 41.0%
Merton 5,154 2,080 40.4%
Sutton 3,852 1,538 39.9%
Hillingdon 3,939 1,545 39.2%
Islington 6,970 2,716 39.0%
Kensington & Chelsea 9,517 3,651 38.4%
Wandsworth 6,817 2,605 38.2%
Richmond upon Thames 6,299 2,232 35.4%
Bromley 4,910 1,652 33.6%
London Average 4,586 2,268 49.5%
Source: https://www.rightmove.co.uk/news/content/uploads/2026/01/Rightmove-HPI-19-January-Final.pdf

*City of London excluded due to lack of available data on average salary.

Some boroughs continue to show elevated affordability. In Hackney, tenants are spending more than 60% of their monthly income on rent. Haringey, Barking & Dagenham and Ealing sit above the 54% mark. At the other end of the scale, tenants in Bromley, Richmond upon Thames and Wandsworth have higher average earnings, which means a smaller proportion of income is absorbed by rent.

How affordability has changed since 2024

Borough % of Income on Rent (2024) % of Income on Rent (2025) Change
Wandsworth 46.9% 38.2% -8.7%
Camden 52.8% 44.9% -7.9%
Harrow 48.9% 41.0% -7.9%
Hammersmith & Fulham 54.9% 47.1% -7.8%
Tower Hamlets 53.1% 47.5% -5.6%
Hillingdon 44.2% 39.2% -5.0%
Merton 45.3% 40.4% -4.9%
Bromley 37.7% 33.6% -4.1%
Southwark 53.9% 50.3% -3.6%
Greenwich 46.7% 43.8% -2.9%
Brent 55.9% 53.1% -2.8%
Barnet 47.0% 44.2% -2.8%
Hounslow 56.0% 53.3% -2.7%
Sutton 42.6% 39.9% -2.6%
Newham 53.1% 52.1% -1.0%
Waltham Forest 46.7% 45.9% -0.8%
Lambeth 48.9% 48.1% -0.8%
Kingston upon Thames 41.5% 41.1% -0.4%
Barking & Dagenham 56.7% 56.8% +0.1%
Havering 40.5% 41.0% +0.4%
Croydon 41.3% 42.2% +0.9%
Lewisham 44.3% 45.5% +1.1%
Hackney 58.7% 60.6% +1.9%
Redbridge 42.8% 44.7% +1.9%
Enfield 47.8% 49.8% +2.0%
Richmond upon Thames 32.7% 35.4% +2.7%
Bexley 38.2% 41.0% +2.8%
Haringey 55.4% 58.7% +3.3%
Ealing 51.2% 54.6% +3.4%
London Average 51.8% 49.5% -2.3%

Source: https://www.rightmove.co.uk/news/content/uploads/2026/01/Rightmove-HPI-19-January-Final.pdf

*City of London excluded due to lack of available data on average salary.
Westminster, Islington and Kensington were removed due to a lack of salary data for the year 2024.

Boroughs such as Wandsworth, Camden and Harrow recorded the strongest improvements, mainly due to faster salary growth and, in some cases, stabilising rents. However, affordability still stands as a major factor in several locations. In Ealing, rent consumes a higher share of income than in 2024, with similar upward pressure seen in Haringey, Bexley and Richmond upon Thames.

What this shift means for Singapore buyers and investors

London is a high-cost property market; however, the data above make it clear that the balance between income and rents is starting to stabilise in many parts of the city. This stabilisation matters for Singapore investors, as robust rental performance depends not just on headline rent levels but also on whether tenants can continue to afford them. Borough-level performance is becoming just as important as citywide averages, as areas with strong salary growth tend to exhibit more resilient rental demand and a lower risk of rental stagnation.

Founded in 1958, Benham and Reeves is one of London’s largest independently owned property agencies. We opened our Singapore office in 1999 to support clients looking to buy, sell and invest in London’s resilient property market. Our local team specialises in London property and offers end-to-end advice on purchasing, lettings, rental potential, furnishing and long-term investment strategy.

Contact Benham and Reeves Singapore today to discuss boroughs with strengthening rental demand and better affordability fundamentals.

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About the Author

Benham & Reeves has been shaping London’s prime property market since 1958. In 1999, we launched one of the very first London‑focused estate agency offices in Singapore to cater to growing investor demand. We were among the first dedicated London‑focused branches outside the UK. Our dedicated Singapore office is in Raffles Hotel — from here, the experienced, multilingual agents work seamlessly to assist a discerning clientele with buying, selling and letting London properties. We further offer end-to-end support, sourcing, acquisition, lettings, furnishing and complete property management – all on Singapore time.

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