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Home NewsProperty investment White City Living – London Zone 2’s landmark investment opportunity

White City Living – London Zone 2’s landmark investment opportunity

White City Living has emerged as one of West London’s strongest-performing investment destinations, with over 200% capital growth since 2017 and a remarkable rental growth of 41% rental growth between 2020 and 2025. Developed by the Berkeley Group, this masterplan has transformed White City from a creative and media hub into one of the capital’s most desirable residential and investment destinations.

Eight acres of green, zen living in Zone 2

Green environment

This development offers a rare feature in Central London: open space. Spanning eight acres of landscaped gardens, water features and parkland, residents are surrounded by a calm, green environment and minutes from the city. They Residents can breakaway from city life and seek serenity at the tranquil oriental water gardens and tree-lined boulevards, with the West End within proximity.

White City 39,000 sqft World Class Facilities

White City Living Facilities

Residents benefit from private leisure and lifestyle spaces. This includes:

  • Indoor swimming pool, spa and fitness suite
  • Private cinema and work lounges
  • Rooftop beach club and bar
  • Club suites for dining and entertaining

Exceptional Zone 2 Connectivity at Your Doorstep

Effortless commuting to and forth White City Living development

  • 12 minutes away from Bond Street
  • Paddington is 7 minutes from home the development via the Crossrail/Elizabeth Line gateway
  • Travelling makes easy with a short train ride to Heathrow Airport

Investment snapshot

  • 999-year tenure
  • Suites, one to three-bed apartments, attractive starting prices from £680,000
  • The area has a recorded transaction of up to 200% capital appreciation since 2017
  • Attractive rental growth of 41% from 2020 to 2025
  • Imperial College London, UCL, King’s College, LSE and other well-regarded global institutions are nearby.
  • Westfield London, Europe’s largest shopping centre, right next to White City Living development.
  • Professionals prefer this location as it is an enclave for robust job opportunities and its proximity to thriving employment zones, including White City Innovation District, Old Oak Common HS2 hub, West End and short commute to London city and key business districts.
  • Ideal for Family Planning

    White City Living London

    For families relocating or investing for their child’s education, White City Living offers a safe, well-connected community and within minutes to reputable educational institutions:

    • St Paul’s Girls’ School, Godolphin & Latymer, Notting Hill Prep and Imperial College London.
    • Kids can play safely in secure gardens, while parents can enjoy premium amenities in world-class gym, massage room, socialise in cafes and shop for daily essentials.
    • Weekends escapes to theatres, galleries, Michelin-starred dining and the charm of Notting Hill.

    For many Singaporean families, London represents quality education and global exposure. White City Living combines both in one thoughtfully designed masterplan.

    West London’s regeneration story

    White City was once home to the BBC Television Centre. The area has recently underwent billions of pounds in regeneration, emerging as one of Zone 2’s most dynamic neighbourhoods. It now hosts:

    • Imperial College London’s new 23-acre campus
    • Multinational corporations like L’Oréal, Publicis and BBC Studios
    • An enviable food, shopping and entertainment ecosystem

    Shepherd’s Bush, Notting Hill and Kensington are minutes away and the upcoming Old Oak Common HS2 interchange is underway.

    Attend White City Living’s Singapore Launch

    Venue: Berkeley Group Singapore

    Location: 10 Marina Boulevard, Tower 2 Marina Bay Financial Centre, #16-04, Singapore 018983

    Date: 18–19 October 2025 (Sat & Sun)

    Time: 11 am – 6 pm

    Meet Benham and Reeves Singapore’s property experts, preview exclusive units and Discover why White City Living stands remains as one of London’s most rewarding investments.

    Register today for the event

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About the Author

Established in 1958, Benham and Reeves is one of London’s oldest, independently owned property lettings and sales agents. With specialism in residential sales, corporate lettings and property management in prime areas of London, the company operates from 21 prominently located branches and 14 international offices.

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