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Broadway East: An Iconic East London development

Nestled along the renowned Regent’s Canal, Broadway East is a mixed-use development in East London, Zone 2. Embracing a serene locale, this development offers homeowners breathtaking views of London’s iconic skyline and a myriad of five-star resident facilities.

Broadway East Property View: London’s Iconic Development
Theme view from Broadway East Property
Broadway East Property View
inside view of Broadway East Property
inside view of Broadway East Property

Broadway East comprises five distinct buildings that blend modern design with the beauty of Victorian architecture – adjacent to the Regent’s Canal.

With this article, let’s delve into what makes Broadway East a truly exceptional investment:

Design excellence by Rogers Stirk Harbour + Partners

This development was designed by Rogers Stirk Harbour + Partners, a renowned architectural firm known for its innovative and iconic designs. Rogers Stirk Harbour + Partners is known for its iconic structures, such as the Leadenhall Building, NEO Bankside, Heathrow Terminal 5, One Hyde Park and Riverlight. Investing in a Broadway East unit designed by this firm is a rare opportunity to own a piece of architectural history. Buyers often place a premium on properties with such architectural significance.

Broadway East’s features and amenities

Broadway East’s allure lies in its exceptional amenities and features. The development boasts one, two and three-bedroom luxurious apartments that cater to diverse lifestyles and preferences. These units are within walking distance of Overground and Underground rail stations, ensuring residents have seamless connectivity to Westfield Stratford City and Queen Elizabeth Olympic Park.

Concierge service is available 24/7, ensuring residents’ needs are met around the clock. From a state-of-the-art screening room to a residents’ lounge, wellness centre, squash court, shared workspace and creative studio — every amenity here highlights Broadway East’s commitment to fostering a dynamic community.

A glimpse into the past

There has been a growing recognition of gasholders’ architectural and historical value in recent years. The Bethnal Green Gasholder, just like Tate Modern and Battersea Power Station, has become a symbol of London’s industrial past. This project transforms the historic Bethnal Green Gasholder into 555 apartments, with unmatched canal views or park views in a desirable Canalside location — transforming Broadway East into one of London’s most exciting addresses.

Seamless connectivity

Nestled beside the serene Regent’s Canal, Broadway East offers a tranquil escape from the city’s hustle and bustle. This development is surrounded by a new central park, allowing residents to bask in the embrace of greenery in the heart of the metropolis.

Exploring the surroundings becomes a delight, too, with various destinations just a leisurely walk away. From the bustling Broadway Market to the convenience of Cambridge Heath Station and Bethnal Green Underground, residents are greeted by a world of possibilities. From Bethnal Green Station, a 3-minute journey lands commuters in Liverpool Street, while Bank is a quick 5-minute ride. Tottenham Court Road beckons at a 12-minute train ride for those craving the cultural heartbeat. A mere 13-minute journey leads to Oxford Circus, while the luxurious Bond Street is a quick 14-minute ride.

Just a 3-minute walk from Broadway Market, this development is ideally located for exploring the area’s vibrant street market and independent shops, cafes and restaurants.

East London’s creative & professional energy

Broadway East is a magnet for creatives and tech enthusiasts as this area boasts esteemed educational institutions like Queen Mary University, LSE, King’s College London, UCL East and the University of East London. This blend of academia and innovation transforms E2 into a hub for innovation and creativity.

Broadway East is situated near some of London’s primary employment hubs. With its strategic locations, professionals here have convenient access to the major employment centres in the city. This map showcases how this advantageous location ensures an easier commute for residents:

This map showcases how this advantageous location ensures an easier commute for residents.

This map showcases how this advantageous location ensures an easier commute for residents.

Vital observations from Broadway East

Several key takeaways underscore the significance of Broadway East’s appeal:

● The area has witnessed robust growth in house prices while retaining its reputation for offering value in the market.

● Well-to-do renters are drawn to this development, making Broadway East attractive for buy-to-let investors.

● Broadway East continues attracting ongoing investments, encompassing a well-connected and lively neighbourhood. It is worth noting that there are limited new builds in Bethnal Green.

Berkeley Group: a leader in sustainable development

Berkeley Group, a company synonymous with excellence and innovation, is behind the transformation of Broadway East. Over the past five years, Berkeley Group has made significant contributions to London’s landscape, developing 19,600 homes through partnerships and joint ventures. The company’s commitment to community investment is evident in its £2.1 billion investment in community facilities. Berkeley Group is also dedicated to a sustainable future, as evidenced by its 54 ongoing Biodiversity Net Gain strategies. The company’s £13.8 billion contribution to the UK economy shows how it is a major player in the country’s development.

An investment in luxury & lifestyle

In 2013, house prices in Bethnal Green, E2, stood at £356,600. However, by 2018, they had risen to £480,900; as of May 2023, they’ve reached £555,700. These figures are a testament to Bethnal Green’s notable growth of 16% over five years.

Changes in house prices in bethnal Green


Broadway East is a prime investment opportunity for those seeking a unique living experience. Located in the heart of East London’s historic charm, this development has captured the imagination of global investors and is set to become an iconic development within the area. Its dedication to fostering community and its proximity to cultural hotspots make Broadway East an exceptional place to live.

Join us at our upcoming seminar on Broadway East at the end of this month to experience the art of refined living and become a part of our story.

Date: September 28, 2023, 7 pm
Location: Berkeley Singapore Office – 10 Marina Boulevard #16-04,
Marina Bay Financial Centre Tower 2 S018983
To register your slot, please contact us at https://www.benhams.com.sg/contact/


About the Author

Established in 1958, Benham and Reeves is one of London’s oldest, independently owned property lettings and sales agents. With specialism in residential sales, corporate lettings and property management in prime areas of London, the company operates from 21 prominently located branches and 15 international offices.